Full Transparency
Every Single Ingredient
No secrets. No mystery chemicals. Here's exactly what's in your GLOSS and why each ingredient matters.
Formulated for Sensitive Lips & Zero Stickiness
Why Non-Sticky?
Every ingredient was chosen to create shine and moisture WITHOUT that tacky, hair-sticking, uncomfortable feeling. The polymers we use are specifically selected for their smooth, lightweight finish.
Why Sensitive-Safe?
We avoided harsh chemicals, heavy fragrances, and known irritants. Each ingredient is gentle, hypoallergenic, and commonly used in products designed for the most sensitive skin types.
The Breakdown
What's Inside & Why
Hydrogenated Polyisobutene
The Shine Maker
This is what gives GLOSS that beautiful, high-shine finish without any stickiness. It's a lightweight, hypoallergenic ingredient that glides on smooth and stays comfortable all day. Perfect for sensitive lips because it creates a protective barrier without irritation.
Polybutene
The Smooth Operator
A silky emollient that gives the gloss its luxurious slip. It spreads evenly across your lips without that tacky, pulling feeling other glosses have. It's gentle, non-irritating, and helps lock in moisture.
Polyisobutene
The Comfort Layer
Works alongside polybutene to create that perfect, comfortable feel. It conditions your lips while providing long-lasting wear. This ingredient is known for being extremely gentle — even on the most sensitive skin.
Caprylic/Capric Triglyceride
The Nourisher (Coconut-Derived)
Here's where the coconut magic happens. This ingredient is derived from coconut oil and provides deep, nourishing hydration. It absorbs quickly, never feels greasy, and leaves your lips soft and supple. It's lightweight enough to keep the formula non-sticky while still delivering real moisture.
Ethylene/Propylene/Styrene Copolymer
The Stay-Put Partner
This film-forming ingredient helps the gloss adhere evenly to your lips and stay put without migrating or feathering. It creates a flexible, breathable layer that moves naturally with your lips — no cracking, no flaking.
Butylene/Ethylene/Styrene Copolymer
The Flexibility Factor
Works with the ingredient above to ensure your gloss feels like nothing at all. It creates a soft, flexible finish that won't feel stiff or uncomfortable, no matter how long you wear it.
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
The Protector
A powerful antioxidant that keeps the formula fresh and stable. It protects both the product and your lips from environmental stressors. This ingredient ensures your GLOSS stays as good as new from first use to last.
Caprylyl Glycol
The Skin Soother
A gentle conditioning agent that adds an extra layer of moisture while helping keep the formula safe. It's known for being exceptionally mild, making it a go-to for products designed for sensitive skin.
Phenoxyethanol
The Gentle Preservative
Keeps your gloss free from bacteria and safe to use. Unlike harsher preservatives, phenoxyethanol is considered one of the gentlest options available. It's widely used in products formulated for sensitive skin.
Hexylene Glycol
The Blender
This ingredient helps all the other ingredients work together seamlessly. It acts as a solvent and emollient, ensuring that silky-smooth texture you feel when you apply GLOSS. It also adds a touch of extra hydration.
Full Ingredients List
Hydrogenated Polyisobutene, Polybutene, Polyisobutene, Caprylic/Capric Triglyceride, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol.
* Plus natural fragrance oils that vary by scent. All scents use the same nourishing base formula.
What We Left Out
Just as important as what's in the formula is what we chose to leave out.
Parabens
Sulfates
Harsh Preservatives
Artificial Dyes
Heavy Waxes
Sticky Polymers
Synthetic Fragrances
Known Irritants